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Our History


Timepieces. The Passion Is Inherent.

Graeme Goldman, founder of Lion Brands, has lived and breathed timepieces from an early age.

Pictured with his grandfather’s Omega  at the age of 8 years old, his passion for Swiss-made timepieces has grown and evolved into establishing Lion Brands in 2010, Australia’s leading Swiss watch distributor.  Lion Brands was founded by Graeme, the former Managing Director of The Swatch Group Australia, because he had a dream about building a multi-brand watch distribution business to fill a gap in the marketplace.

With the help of a dedicated team and our retail partners, this dream continues to grow from strength to strength.  With an honest passion for watches, Lion Brands is a dedicated advocate of the superior craftsmanship and quality of Swiss Made timepieces. Service is at the heart of all we do, whether it is our retail partners or end consumers, we ensure each experience with Lion Brands and our products is positive. We hope you will enjoy exploring our brands as much as we have enjoyed sourcing them and bringing to your attention.
Lion Brands – Strength comes with time.