Visible from a distance, the clock towers of the Middle ages utilised a single hand as an indicator of the progression of time, indicating when it was time tor rest or when to get off work in the evenings. Drawing on the heritage of sundials, tower clocks and the design of old measuring instruments, the stripped down design of MeisterSinger combines ancient principles of measuring time with state of the art design to create its iconic single hour hand that enables the wearer to read the time exactly to the nearest five minutes. 

Founded by Manfred Brassler in 2001, MeisterSinger was founded on the principles of presence, specifically focused on living in the moment for what matters. The design of the single hour hand enable wearers to realise what is really important, giving them a general overview instead of bothering them with the hectic passing of seconds that wearers don’t really need to worry about.