Since 1955, CORUM has adopted creativity and boldness as its guiding principles. It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. The continuity and the longevity of its collections are not mere words at CORUM: the Admiral’s Cup has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. History is definitely in the making at CORUM.
The factory is located in the historic La Chaux-de-Fonds, a Swiss town located in the Jura Mountains a few kilometers from the French border. It is a renowned centre of Art Nouveau and since 2009 has been classified a UNESCO World Heritage site for its typical urban landscape of the watchmaking industry. Today, it remains a very significant watchmaking center and is home to some of the most famous watchmaking manufacturers, ensuring the spirit of CORUM continues to thrive.