Lion Brands is a multi-brand distributor of Swiss Made watches manufactured by independently owned Swiss Watch Companies.

Lion Brands distributes these brands to a variety of watch and jewellery retailers throughout Australia, New Zealand and the South Pacific Islands.

The founder of Lion Brands, Graeme Goldman, was previously the Managing Director of The Swatch Group Australia.

Graeme founded Lion Brands to fill a gap in the marketplace, which existed due to the dominance of the corporate watch companies and the lack of variety and choice on offer.

Graeme said “several years ago, I had a dream; a dream about building a multi-brand watch distribution business in Australia to fill the gap that I believed existed. With the help of a dedicated team and our retail partners, this dream continues to grow from strength to strength”.