Lion Brands Pty Ltd is a watch and watch accessories distribution company setup in 2011 by Graeme Goldman (the ex CEO of The Swatch Group Australia) and his business partner, Anthony Hoffman.

Lion Brands is the exclusive distributor of a number of internationally known and acclaimed watch brands from Switzerland and wholesales these brands to a variety of watch and jewellery retailers throughout Australia.

Lion Brands was established to introduce new and exciting brands that are successful overseas into the Australian marketplace and offer a credible alternative to the dominance of the Big Watch Groups.

Graeme has been an avid watch collector for over 30 years and has worked for The Swatch Group for many years and also consulted to the Board of Audemars Piguet.