Bell&Ross is an iconic luxury French watch company that was founded in 1992 by French and Swiss designer Bruno Belamich and businessman Carlos A. Rosillo. The brand derives its name from an abbreviation of the founder’s surnames.
A team of military watch enthusiasts and aircraft specialists assembled to create professional watches for the general public. The brand is based on the four principles of Readability, Functionality, Reliability and Precision. Each watch in the range includes these four principles.
Bell&Ross watches are developed and assembled at the watchmaking workshop in La Chaux-de-Fonds, Switzerland. The timepieces are an ideal fit for Lion Brands, as the timepieces are Swiss Made, the brand is well known internationally, and the company remains an independently owned business.