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About Us


Lion Brands is a multi-brand distributor of Swiss Made watches manufactured by independently owned Swiss watch companies. Lion Brands distributes these brands through selected watch and jewellery retailers within Australia, New Zealand and the South Pacific Islands. Lion Brands was established by Graeme Goldman, the former Managing Director of The Swatch Group Australia, because he had a dream about building a multi-brand watch distribution business to fill a gap in the marketplace. With the help of a dedicated team and our retail partners, this dream continues to grow from strength to strength. With an honest passion for watches, Lion Brands is a dedicated advocate of the superior craftsmanship and quality of Swiss Made timepieces. Service is at the heart of all we do, whether it is our retail partners or end consumers, we ensure each experience with Lion Brands and our products is positive. We hope you will enjoy exploring our brands as much as we have enjoyed sourcing them and bringing to your attention. 

Lion Brands – Strength comes with time.