swiss-made

A multi-brand distributor of Swiss Made watches

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lion

About Us

Lion Brands is a multi-brand distributor of Swiss Made watches manufactured by independently owned Swiss Watch Companies.

Lion Brands is a multi-brand distributor of Swiss Made watches manufactured by independently owned Swiss watch companies. Lion Brands distributes these brands through selected watch and jewellery retailers within Australia, New Zealand and the South Pacific Islands. Lion Brands was established by Graeme Goldman, the former Managing Director of The Swatch Group Australia, because he had a dream about building a multi-brand watch distribution business to fill a gap in the marketplace. With the help of a dedicated team and our retail partners, this dream continues to grow from strength to strength. With an honest passion for watches, Lion Brands is a dedicated advocate of the superior craftsmanship and quality of Swiss Made timepieces. Service is at the heart of all we do, whether it is our retail partners or end consumers, we ensure each experience with Lion Brands and our products is positive. We hope you will enjoy exploring our brands as much as we have enjoyed sourcing them and bringing to your attention.
Lion Brands – Strength comes with time.

brands

Our Brands

    • Bell & Ross
      • Bell & Ross
      • Bell & Ross
    • Bell & Ross

    • Bell&Ross is an iconic luxury French watch company that was founded in 1992 by French and Swiss designer Bruno Belamich and businessman Carlos A. Rosillo. The brand derives its name from an abbreviation of the founder’s surnames. A team of military watch enthusiasts and aircraft specialists assembled to create professional watches for the general public. The brand is based on the four principles of Readability, Functionality, Reliability and Precision. Each watch in the range includes these four principles. Bell&Ross watches are developed and assembled at the watchmaking workshop in La Chaux-de-Fonds, Switzerland.  The timepieces are an ideal fit for Lion Brands, as the timepieces are Swiss Made, the brand is well known internationally, and the company remains an independently owned business.   Read More
    • Corum
      • Corum
      • Corum
    • Corum

    • Since 1955, CORUM has adopted creativity and boldness as its guiding principles. It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. The continuity and the longevity of its collections are not mere words at CORUM: the Admiral’s Cup has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. History is definitely in the making at CORUM.   The factory is located in the historic La Chaux-de-Fonds, a Swiss town located in the Jura Mountains a few kilometers from the French border. It is a renowned centre of Art Nouveau and since 2009 has been classified a UNESCO World Heritage site for its typical urban landscape of the watchmaking industry. Today, it remains a very significant watchmaking center and is home to some of the most famous watchmaking manufacturers, ensuring the spirit of CORUM continues to thrive.    http://www.corum.ch/en   Read More
    • Eterna
      • Eterna
      • Eterna
    • Eterna

    • ETERNA – SINCE 1856   BUILT ON TRADITION, DRIVEN BY INNOVATION, INSPIRED BY EMOTIONS   The name Eterna is synonymous with timepieces of the highest quality, with Swiss watchmaking tradition and with an outstanding spirit of innovation. The passionate desire to master horological challenges as well as to constantly improve existing features has been driving Eterna since 1856.   It is therefore no surprise that the workshops in Grenchen have time and time again enriched and revolutionized the art of watchmaking. Today, Eterna is still characterised by this ingenious creativity. The current collections reflect the brand’s respect for tradition, alongside Eterna's commitment to pioneering new designs and movement technologies. Eterna has been at the forefront of innovation and   since 1962, the name Super KonTiki has been synonymous among divers for outstanding reliability and precision.   When Eterna developed its first KonTiki models to commemorate a daring expedition across the Pacific, a unique success story for the art of Swiss watchmaking began. The watch line rapidly established itself as a benchmark for extreme sportiness, absolute reliability and precision, ruggedness and resilience. It has remained so to this day, almost five decades on.   http://eterna.com/en/   Read More
    • Alpina
      • Alpina
      • Alpina
    • Alpina

    • Innovative from inception in 1883, Alpina was founded by Gottlieb Hauser in Winterthur, who formed the Swiss watchmakers foundation, Union Horolog?re with other independent watchmakers of the region. Renowned for it’s rigorous dedication to design and quality, this was epitomised by the introduction in 1938 of the ‘Alpina 4’. The number ‘4’ stood for the 4 core principles that each watch in the series had to have – anti-magnetism, water-resistance, anti-shock and stainless steel case. Fast forward to 2014, and in celebrating it’s 130th Anniversary, these core principles are proudly upheld today in the relentless pursuit of timepieces meeting exacting standards to participate in the most demanding and extreme sporting activities. The ‘Alpina 4’ Collection has been reintroduced to commemorate this significant anniversary milestone and is coveted by watch enthusiasts, seeking to acquire Alpina’s impressive horoligical heritage. Alpina watches are developed and assembled at the watchmaking workshop in Plan-Les-Ouates, Geneva, Switzerland and are an ideal fit for Lion Brands leading portfolio of watch brands. Read More
    • Graham
      Graham
    • Graham

    • GRAHAM is an iconic brand in the world of haute horlogerie, celebrating it’s heritage descending from George Graham, an eminent British watchmaker, scientist and friend of the astronomers, also known as the father of the chronograph, by challenging design and technique.   George Graham is the pioneer of modern watch making.   He invented the start and stop device of the chronograph in 1725, the dead-beat and cylinder escapement, the mercury pendulum, to name a few. He built the most precise clock for the Greenwich Royal Observatory which timed most of the Naval achievements of the 18th century and created science instruments for astronomers and physicists, alike. Faithful to this visionary tradition, GRAHAM reinvents and improves its luxury machinery to manufacture timepieces exuding the pinnacle in horology.   GRAHAM is renowned for their originality, uniqueness and richness of detail by offering contemporary outstanding timepieces with an undisputable technical know-how of a true Swiss-based manufacture. The trend-setter Chronofighter features the renowned GRAHAM signature: the trigger on the left side of the case which guarantees the most instinctive and fastest use of the chronograph functions. The Silverstone range bears an impressive array of racing skills and adrenaline. The fast chronographs feature the racing colours and are enhanced by sophisticated functions. All is about endurance.  ... Read More
    • Victorinox Swiss Army
      • Victorinox Swiss Army
      • Victorinox Swiss Army
    • Victorinox Swiss Army

    • Founded by Karl Elsener in 1884, Victorinox is renowned worldwide for its first creation - the Original Swiss Army Knife. This modest and beloved object has become a universal symbol of functionality, innovation, quality and iconic design. It inspires all Victorinox product lines including the Victorinox Swiss Army timepieces, which continue to meet the highest standards of the Swiss watchmaking industry. The quality controls and testing that every timepiece undergoes allow Victorinox Swiss Army timepieces to offer a 3 year warranty.   Victorinox Swiss Army timepieces are designed to optimize their usefulness, with functionality ranging from easy-to-read dial designs to sophisticated professional functions. Every design detail is purpose based. Functions are never add-ons or embellishments. Victorinox Swiss Army constantly enhance their timepiece ranges with new design elements and innovative functions. The goal is to create watches that are multi-functional, precision instruments engineered to last, yet also timeless and contemporary in design.   Victorinox Swiss Army timepieces have earned the trust and love of customers throughout the world because they ensure that every watch designed, engineered and manufactured becomes a true “companion for life.” www.victorinox.com Read More
    • Edox
      • Edox
      • Edox
    • Edox

    • Edox’s story began back in 1883 with a simple love story. Christian Rüfli-Flury, then an exceptionally gifted watchmaker in Granges, decided to give his wife, Eva-Maria, a pocket watch that he had designed himself for her 25th birthday. Touched and impressed by the beauty of her gift, Eva-Maria then persuaded her husband to found his own watchmaking company in 1884. He named the company “Edox.” The name Edox means “hour” in ancient Greek, and the hourglass logo has adorned all Edox watches ever since.   Over the years Edox has achieved significant horological triumphs including the Delfin launched in 1961 - a revolutionary timepiece that was water-resistant to 200 metres, followed by the Hydrosub - a model that was water-resistant to 500 metres. Later in 1988, Edox introduced the world to the famous Les Bémonts Ultra Slim – an ultra-slim calendar watch featuring a movement that was scarcely 1.4 mm thick. This world record for the slimmest calendar watch remains unbroken to this day.   Edox’s passion for technical perfection quite naturally led the company into the world of nautical and motor sports. In November 2006, Edox became Official timekeeper for the Class-1 Powerboat World Championships. The two crews of the Team Qatar boats wear Edox’s Class-1 models on their wrists. This followed in 2012 by the appointment of Official timekeeper for the world famous Dakar Rally – the ultimate... Read More
    • Luminox
      • Luminox
      • Luminox
    • Luminox

    • Luminox, the original self-powered luminous watch brand, is the watch of choice for U.S. Navy SEALs, F-117 Nighthawk™ Stealth jet pilots and other elite forces.   Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.   Luminox’ self-powered illumination (LLT) allows one to view time at-a-glance, no matter what the light level, even in complete darkness – up to 25 years of complete darkness, in fact. Luminox watches also glow 100 times brighter than most other luminous watches, giving them superior readability.   Tough, powerful and accurate, Swiss Made Luminox is the ultimate night vision gear for serious athletes, rugged outdoorsmen and other peak performers.   Essential Gear, ALWAYS VISIBLE. www.luminox.com Read More
    • Claude Bernard
      • Claude Bernard
      • Claude Bernard
    • Claude Bernard

    • Claude Bernard offers Swiss Made watches with a touch of luxury at striking prices. The innovative Swiss watch manufacturers, located at the heart of the Jura Mountains in Switzerland, combine traditional watchmaking skills with exclusive design and a hint of extravagance. Watches from Claude Bernard radiate self-assurance and provide a striking change in an industry where conformity is the norm.   The Claude Bernard collections combine strength of character, unusual shapes and a consummate sense of style that clearly make them stand out from the crowd. Theirdesigns continually surprise watch connoisseurs and specialists with their unerring ability to identify new ideas and fashion trends. Small wonder, then, that exclusive timepieces from Claude Bernard are worn worldwide by a discerning and highly fashion-conscious clientele.   In over 50 countries, the collections from Claude Bernard epitomize Swiss watchmaking culture with an unparalleled sense of flair. Every watch made in the company’s workshops in Les Genevez is a piece of high-quality craftsmanship, distilling, as they have done for generations, all the experience and passion of the watchmakers at Claude Bernard. No watch leaves the workshops without a thorough inspection and rigorous testing in the company’s state-of-the-art facilities. www.claudebernard.ch Read More
    • Wenger
      • Wenger
      • Wenger
    • Wenger

    • The Wenger story started with the manufacture of cutlery, deep in the heart of the Jura mountains, where many of Switzerland’s finest watch brands are located. Founded in 1893 in Delmont, the Wenger company developed rapidly when it started producing the famous Swiss Army Knife for the Swiss Army. In 1997, The Wenger Watch company was established at the hub of Swiss watchmaking, in Biel/Bienne. Following the principles set by the Swiss Army Knife, all Wenger watches are developed to withstand extreme conditions, such as cold, humidity, water-pressure, shocks or magnetic fields. Multifunctionality, quality and reliability are innate features of every Wenger watch. Today, Wenger watches are represented in more than 80 countries on all continents, with a collection that includes casual watches for everyday life, sports watches with specific features, as well as ladies’ watches with a more fashionable approach. Wenger has carefully aligned themselves to several professional adventurers and extreme sportsmen who represent and share the brand’s passion for the outdoors. Mike Horn - a Swiss-based South African adventurer, UeliSteck – a Swiss Professional mountaineer, and the crew of America’s Cup boat - Alinghi, share Wenger’s respect for the environment, their commitment to innovation and their role in helping the mere mortal climb, hike, sail and portage their way into... Read More
  • - May 2016

    Edox sponsorship of Men's Style Magazine, Men Of Influence event

    Edox proudly sponsored the Men’s Style,  Men Of Influence,  recently at Sydney restaurant-du-jour, Silvereye in the Old Clare Hotel. The  Men Of Influence  is most prestigious list recognizing talented, high-achieving Australian men under 45 and included Edox... Read More
  • Bell & Ross Ventures into Formula One. Luxury watch brand Bell & Ross, the ultimate reference in aeronautical watches, is opening up to new horizons. - February 2016

    BR-EAKING NEWS - Bell & Ross Ventures into Formula One

    Bell & Ross Ventures into Formula One Luxury watch brand Bell & Ross, the ultimate reference in aeronautical watches, is opening up to new horizons.   Motivated by its ongoing search for new challenges, Bell & Ross is honoured to announce its collaboration with a... Read More
  • - January 2016

    Edox Official Timekeepers of the Dakar Rally

    Congratulations to Australian Toby Price on winning the motorcycle division of the Dakar Rally 2016! Edox are proud to be the official timekeepers.  Read More
  • - June 2015

    Alpina - Men's Style Australia Event

    Alpina co-hosted an exclusive dinner with Men’s Style with Alpina CEO, Guido Benedini in attendance. Read More
  • - June 2015

    Christian Redl EDOX Brand Ambassador visits Australia

    EDOX Brand Ambassador and champion free-diver, Christian Redl recently toured Sydney for a series of media interviews including Today Show, Men's Health and Men's Fitness. Redl has become the first person to free dive under the ice at the geograohic North Pole. Here is a snippet.... Read More